Wednesday, 8 June 2011

Article "The"


The general rule states that the first mention of a noun is indefinite and all subsequent references to this noun are definite and take the.

A man is walking down a road. There is a dog with the man.

Definite Article: the

The definite article is used before singular and plural nouns when the noun is specific or particular. The signals that the noun is definite, that it refers to a particular member of a group. For example:
"The dog that bit me ran away." Here, we're talking about a specific dog, the dog that bit me.
"I was happy to see the policeman who saved my cat!" Here, we're talking about aparticular policeman. Even if we don't know the policeman's name, it's still a particular policeman because it is the one who saved the cat.
"I saw the elephant at the zoo." Here, we're talking about a specific noun. Probably there is only one elephant at the zoo.

Two special groups of nouns are considered definite in reference even if they have not been mentioned in the preceding sentence or clause.
  1. The first group consists of nouns which refer to shared knowledge of the situation or context. For example, in Canada you can say
    The Prime Minister will arrive tomorrow
    because there is only one Prime Minister in Canada, and so it is clear to whom you are referring. Similarly, if there is only one hospital in the town, you can say
    He's been working in the hospital for two years.
    But you couldn't say this in Toronto, where there are many hospitals. You would have to name the particular hospital in your first reference to it:
    He's been working at Toronto General Hospital for two years. He says the hospital is in a financial mess.
  2. The second group consists of nouns referring to unique objects:
    e.g., the sun/the earth/the Pope/the sky/the equator

Count and Noncount Nouns

The can be used with noncount nouns, or the article can be omitted entirely.
  • "I love to sail over the water" (some specific body of water) or "I love to sail over water" (any water).
  • "He spilled the milk all over the floor" (some specific milk, perhaps the milk you bought earlier that day) or "He spilled milk all over the floor" (any milk).
"A/an" can be used only with count nouns.
  • "I need a bottle of water."
  • "I need a new glass of milk."
Most of the time, you can't say, "She wants a water," unless you're implying, say, a bottle of water.

EXERCISES



Advertising Campaigns


 Campaign focus on women self esteem

Thursday, 2 June 2011

Describing Trends

Vocabulary describing economic growth and decline is one of the most important areas for students of Business English. This vocabulary is especially needed to accurately communicate the ups and downs of business when making a presentation using graphs and statistics. The following lesson employs a number of graphs as a means of practicing this area of vocabulary






Word
Part of Speech
increase
verb: to increase, is increasing, has increased, increased
nounan increase of $5,554m
an increase in spending of $5,554m
decrease
verb: to decrease, is decreasing, has decreased, decreased
nouna decrease of 0.7%
a decrease in spending of 0.7%
rise
verb: to rise, is rising, has risen, rose
noun: a rise of $5,554m
a rise in spending of $5,554m
fall
verb: to fall, is falling, has fallen, fell
nouna fall of 0.7%
a fall in spending of 0.7%
drop
verb: to drop, is dropping, has dropped, dropped
nouna drop of 0.7%
a drop in spending of 0.7%
to be financed by
verb: to be financed by, is financed by, has been financed by, was financed by
meaning: to be paid for (e.g. money is transferred from one budget to another)
_ing forms
After an introductory clause that includes some analysis; e.g. 'Spending rose in all three years', an '_ing' form can be used to describe numbers and dates.


Going Up

  • rose
  • increased
  • went up
  • grew

Going Down

  • decreased
  • fell
  • dropped
  • declined

No Change

  • stayed the same
  • remained constant
  • levelled off
  • stabilised

Up and Down

  • fluctuated
  • zig-zagged
  • fluttered
  • undulated

Small Changes - Adjectives / Adverbs

  • gently
  • gradually
  • slightly
  • steadily

Big Changes - Adverbs / Adjectives

  • suddenly
  • sharply
  • dramatically
  • steeply
  • a lot

Low Points

  • bottomed out
  • reached a low